{"id":9498,"date":"2026-05-13T13:33:21","date_gmt":"2026-05-13T06:33:21","guid":{"rendered":"https:\/\/ebookread.id\/?post_type=product&#038;p=9498"},"modified":"2026-05-13T13:35:33","modified_gmt":"2026-05-13T06:35:33","slug":"manajemen-pemasaran-bisnis-jasa","status":"publish","type":"product","link":"https:\/\/ebookread.id\/id\/produk\/manajemen-pemasaran-bisnis-jasa\/","title":{"rendered":"MANAJEMEN PEMASARAN BISNIS JASA"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p><strong>Penulis :<\/strong><\/p>\n<p>Moh. Rivqi Amin, S.Kom.,M.M.<br \/>\nIsti Riana Dewi, M.M.<br \/>\nM. Zainul Wathani, SEI., M.Si.<br \/>\nRafikha Anggraini, S.M., M.M.<br \/>\nDr. Nasib, S.Pd., MM<br \/>\nAgung sulistyo, S.E., M.M., CHE<br \/>\nDr. Siti Alhamra Salqaura SE., M.Si.,<br \/>\nAhmad Syauqil Ulum, S.E, M.M<\/p>\n<p><strong>ISBN : 978-634-283-085-7<\/strong><\/p>\n<p><strong>Jumlah Hlm : x + 169<br \/>\n<\/strong><strong>Ukuran : 15 x23 Unesco<\/strong><br \/>\n<strong>Kertas : Bookpaper<\/strong><br \/>\n<strong>Tahun Terbit : 2026<\/strong><br \/>\n<strong>Editor : Nur Fadilah Ayu Sandira, S.Pd., M.M.<\/strong><\/p>\n<p><strong>SINOPSIS<\/strong><\/p>\n<p>Buku ini membahas konsep dan strategi pemasaran yang relevan untuk bisnis jasa, mencakup lingkungan pemasaran, segmentasi pasar, positioning, pengembangan layanan, harga, promosi, distribusi, dan manajemen sumber daya manusia. Buku ini juga menekankan pentingnya kualitas layanan, pengalaman pelanggan, manajemen hubungan pelanggan, dan pemasaran digital, serta membahas tantangan dan tren masa depan dalam pemasaran jasa.<\/p>\n<p data-path-to-node=\"20\"><b data-path-to-node=\"20\" data-index-in-node=\"0\">Spesifikasi Produk:<\/b><\/p>\n<ul data-path-to-node=\"21\">\n<li>\n<p data-path-to-node=\"21,0,0\"><b data-path-to-node=\"21,0,0\" data-index-in-node=\"0\">Judul:<\/b> MANAJEMEN PEMASARAN BISNIS JASA<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"21,1,0\"><b data-path-to-node=\"21,1,0\" data-index-in-node=\"0\">Format:<\/b> E-book PDF<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"21,2,0\"><b data-path-to-node=\"21,2,0\" data-index-in-node=\"0\">Target:<\/b> Menengah ke Atas \/ Profesional<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"22\"><b data-path-to-node=\"22\" data-index-in-node=\"0\">Siapkan bisnismu untuk masa depan. Amankan akses e-book ini sekarang hanya di ebookread.id!<\/b><\/p>","protected":false},"featured_media":9499,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[32],"product_tag":[34,194,33],"class_list":{"0":"post-9498","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-scientific-book","7":"product_tag-ebook","8":"product_tag-manajemen-pemasaran-bisnis-jasa","9":"product_tag-non-fiksi","10":"infinite-scroll-item","11":"sales-flash-overlay","12":"woocommerce-text-align-left","13":"woocommerce-image-align-left","14":"do-quantity-buttons","16":"first","17":"instock","18":"sale","19":"virtual","20":"purchasable","21":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/ebookread.id\/id\/wp-json\/wp\/v2\/product\/9498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebookread.id\/id\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/ebookread.id\/id\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebookread.id\/id\/wp-json\/wp\/v2\/media\/9499"}],"wp:attachment":[{"href":"https:\/\/ebookread.id\/id\/wp-json\/wp\/v2\/media?parent=9498"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/ebookread.id\/id\/wp-json\/wp\/v2\/product_brand?post=9498"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/ebookread.id\/id\/wp-json\/wp\/v2\/product_cat?post=9498"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/ebookread.id\/id\/wp-json\/wp\/v2\/product_tag?post=9498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}