{"id":9613,"date":"2026-06-08T14:41:35","date_gmt":"2026-06-08T07:41:35","guid":{"rendered":"https:\/\/ebookread.id\/?post_type=product&#038;p=9613"},"modified":"2026-06-08T14:51:49","modified_gmt":"2026-06-08T07:51:49","slug":"strategi-promosi-inovatif-di-pendidikan-tinggi","status":"publish","type":"product","link":"https:\/\/ebookread.id\/id\/produk\/strategi-promosi-inovatif-di-pendidikan-tinggi\/","title":{"rendered":"STRATEGI PROMOSI INOVATIF DI PENDIDIKAN TINGGI"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p><strong>Penulis :<\/strong><\/p>\n<p>Dr. Yetty Dwi Lestari, SE., MT.<br \/>\nProf. Dr. Gancar Candra Premananto, SE., MSi.<br \/>\nProf. Dr. Tanti Handriana, SE., MSi.<br \/>\nDr. Masmira Kurniawati, SE., MSi.<br \/>\nRahmat Heru Setianto, SE.,M.Sc.,Ph.D<br \/>\nJovi Sulistiawan, SE., MSM., PhD.<br \/>\nZahrin Hasnina Qalby, SM., MSc.<br \/>\nElsa Yustika Putri, SM.,MSM<br \/>\nDunga Dwi Barita, SE.,MM.<br \/>\nNurul Khaira, SE.,M.Si.<\/p>\n<p><strong>ISBN : 978-634-283-082-6<\/strong><\/p>\n<p><strong>Jumlah Hlm : xiii + 157<br \/>\n<\/strong><strong>Ukuran : 15 x23 Unesco<\/strong><br \/>\n<strong>Kertas : Bookpaper<\/strong><br \/>\n<strong>Tahun Terbit : 2026<\/strong><br \/>\n<strong>Editor : \u2013<\/strong><\/p>\n<p><strong>SINOPSIS<\/strong><\/p>\n<p>Buku ini membahas secara komprehensif bagaimana institusi pendidikan tinggi dapat merancang dan mengimplementasikan strategi promosi yang efektif di tengah persaingan yang semakin ketat. Dimulai dari pemahaman dasar pemasaran jasa dan karakteristik unik sektor pendidikan, buku ini menguraikan tujuan strategis pemasaran dalam meningkatkan reputasi akademik, menarik mahasiswa berkualitas, serta memperkuat hubungan dengan berbagai pemangku kepentingan. Selanjutnya, pembaca diajak memahami perbedaan dan kombinasi strategi soft promotion dan hard promotion, hingga penerapannya secara nyata di lingkungan departemen atau program studi, termasuk melalui media sosial, kegiatan akademik, prestasi, dan kolaborasi dengan media. Buku ini juga menekankan pentingnya evaluasi berbasis data serta pengembangan berkelanjutan melalui inovasi digital, peran alumni, dan keterlibatan mahasiswa sebagai duta institusi, sehingga menjadi panduan praktis sekaligus strategis bagi pengelola pendidikan tinggi dalam membangun citra dan daya saing yang unggul.<\/p>\n<p data-path-to-node=\"20\"><b data-path-to-node=\"20\" data-index-in-node=\"0\">Spesifikasi Produk:<\/b><\/p>\n<ul data-path-to-node=\"21\">\n<li>\n<p data-path-to-node=\"21,0,0\"><b data-path-to-node=\"21,0,0\" data-index-in-node=\"0\">Judul: STRATEGI PROMOSI INOVATIF DI PENDIDIKAN TINGGI<\/b><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"21,1,0\"><b data-path-to-node=\"21,1,0\" data-index-in-node=\"0\">Format:<\/b> E-book PDF<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"21,2,0\"><b data-path-to-node=\"21,2,0\" data-index-in-node=\"0\">Target:<\/b> Menengah ke Atas \/ Profesional<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"22\"><b data-path-to-node=\"22\" data-index-in-node=\"0\">Siapkan bisnismu untuk masa depan. Amankan akses e-book ini sekarang hanya di ebookread.id!<\/b><\/p>","protected":false},"featured_media":9614,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[32],"product_tag":[34,205,33,196],"class_list":{"0":"post-9613","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-scientific-book","7":"product_tag-ebook","8":"product_tag-manajemen-pendidikan-di-era-5-0-teori-dan-praktek","9":"product_tag-non-fiksi","10":"product_tag-rating","11":"infinite-scroll-item","12":"sales-flash-overlay","13":"woocommerce-text-align-left","14":"woocommerce-image-align-left","15":"do-quantity-buttons","17":"first","18":"instock","19":"sale","20":"virtual","21":"purchasable","22":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/ebookread.id\/id\/wp-json\/wp\/v2\/product\/9613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebookread.id\/id\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/ebookread.id\/id\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebookread.id\/id\/wp-json\/wp\/v2\/media\/9614"}],"wp:attachment":[{"href":"https:\/\/ebookread.id\/id\/wp-json\/wp\/v2\/media?parent=9613"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/ebookread.id\/id\/wp-json\/wp\/v2\/product_brand?post=9613"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/ebookread.id\/id\/wp-json\/wp\/v2\/product_cat?post=9613"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/ebookread.id\/id\/wp-json\/wp\/v2\/product_tag?post=9613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}